Business
Anum Rajwani: Redefining Modest Fashion with Luxury and Personalization
Who’s That recently sat down with Pakistani fashion designer Anum Rajwani, who is making waves in the luxury modest fashion industry. Known for her unique in-house prints and high-quality fabrics, Rajwani is creating a niche in the premium fashion market with her elegant yet modern designs.

Who’s That recently sat down with Pakistani fashion designer Anum Rajwani, who is making waves in the luxury modest fashion industry. Known for her unique in-house prints and high-quality fabrics, Rajwani is creating a niche in the premium fashion market with her elegant yet modern designs.
Rajwani emphasizes that fashion is more than just style—it’s about how an outfit feels on the body and the confidence it instills in the wearer. “If you’re spending money on luxury clothing, you deserve the best quality, design, and fit,” she says. Her brand does not compromise on these elements, ensuring that each piece is meticulously crafted.
One of the key differentiators of her brand is the use of exclusive prints. “I design my own prints, which means you won’t find them anywhere else in the market,” she explains. This exclusivity, combined with luxurious fabrics, places her collections in the price range of 800 to 3,000 dirhams.
Rajwani also offers customization, allowing clients to tailor designs to their personal style preferences. However, she draws the line at custom sizing, as managing individual fits can be overwhelming. Instead, her brand provides a wide range of sizes to accommodate different body types.
Attention to detail is at the heart of Rajwani’s work. She believes that even the smallest flaws—like a loosely stitched button—can impact the overall outfit. “My mother would say to let it go, but I can’t. Everything must be perfect,” she insists.
Discussing the pricing dynamics between Dubai and Karachi, Rajwani acknowledges the challenge of maintaining a consistent price point in both markets. “Dubai prices are higher due to operational costs, but I try to keep them as fair as possible for my clients,” she says.
Beyond aesthetics, Rajwani observes that modest fashion is evolving to meet the changing needs of women worldwide. “There is a clear shift towards inclusivity and sustainability,” she notes. “Traditional designs are now merging with modern aesthetics, making them more appealing to a diverse audience.”
As modest fashion continues to gain traction, designers like Anum Rajwani are at the forefront, blending cultural heritage with contemporary fashion sensibilities. Her vision is clear: to offer luxury, exclusivity, and confidence to every woman who wears her designs.
Business
“Where Creatives Feel at Home” – Inside Digitaliom, Dubai’s Most Versatile Studio

Written by Tasneem
Digitaliom wasn’t born from a business plan — it was born from a need. As creatives, the founders couldn’t find a space in Dubai that was both inspiring and practical. Studios were either too sterile or expensive, lacking the warmth and flexibility to create.
So they built their own.
Set in the heart of a city that never stops evolving, Digitaliom quickly became more than just a studio. It became a playground for creatives. From fashion campaigns and product shoots to influencer reels and automotive content, the space welcomes a diverse crowd — and that’s exactly the point.





It’s not just the gear or location that makes Digitaliom stand out. It’s the vibe. The studio feels intentional but unrestrictive. Every backdrop, texture, and layout has been crafted with storytelling in mind. Creators can shoot five completely different concepts without ever leaving the room.
Memorable moments come often — like a brand shoot that morphed into a full-blown fashion show. Or international clients who flew in and claimed Digitaliom rivals top-tier studios in London and LA.
But staying ahead in Dubai’s fast-paced creative scene takes hustle. The team is constantly evolving — updating gear, refreshing sets, and testing new layouts to keep the space fresh and future-forward.
Their advice to new studio owners? Design with creators in mind. A beautiful space means little if it doesn’t work across industries. Stay flexible. Stay relevant. And most importantly, stay inspired.
What’s next for Digitaliom? Advanced lighting systems, VR integration, and a series of exclusive workshops that bring the community together. The vision is bigger than four walls — it’s about building a space where ideas thrive and the creative scene keeps growing.
Digitaliom isn’t just a studio.
It’s where Dubai’s creativity comes to life.
And it’s only just getting started.
Business
Royal Nordic Beauty Salon: Where Swedish Elegance Meets Japanese Wellness in the Heart of Dubai

Nestled along the chic Beach Road in Jumeirah 2, Royal Nordic Beauty Salon is more than just a beauty destination—it’s a haven for women seeking a blend of luxury, comfort, and world-class treatments. With a team deeply passionate about their craft, the salon offers a holistic approach to beauty, where wellness and sophistication walk hand in hand.
What makes this serene retreat stand out in Dubai’s bustling beauty scene is not only its stylish interiors or top-tier service, but a unique signature offering: the Japanese Head Spa. Among the first to introduce it in Dubai, Royal Nordic has taken this traditional treatment and elevated it with a customized experience that combines Swedish precision with Japanese mindfulness. It’s become a must-try for clients seeking a rejuvenating escape.
Founded with the dream of creating a salon that feels like a second home, the journey of Royal Nordic has been heartfelt and fulfilling. The founders saw a gap in the market for a place that didn’t just offer services, but provided warmth and community. The result is a space where clients don’t just get pampered—they feel genuinely cared for.
Swedish-trained professionals lead the charge at Royal Nordic, infusing their European techniques into every treatment. From meticulous cuts to therapeutic facials, their approach is clean, intentional, and rooted in excellence. Nowhere is this more evident than in their Head Spa—an acupressure-based therapy that nurtures both scalp health and emotional wellbeing.
But it doesn’t stop at hair. The salon is also celebrated for its Russian manicures and pedicures, and a thoughtful menu of massages and skin treatments. Clients often leave with not just glowing skin and polished nails, but an uplifted spirit.
Royal Nordic also takes pride in its commitment to being a green salon—one of the few in Dubai. Every product used is organic, sulphate-free, and paraben-free, ensuring that the treatments are not only effective but gentle on both the body and the environment.
Behind the services are artists and experts with decades of experience. From a Swedish hairstylist with 15+ years in the industry to a skincare therapist with over 18 years of advanced training, every team member brings unmatched skill and heart to their work. Their dedication ensures that every client receives personalized attention and visible results.
It’s no surprise that the salon’s warm atmosphere and expert touch have attracted a loyal clientele that includes influencers and celebrities. Stars like Rahma Riad, Naema Riad, and influencers such as Eya Fattouh, Ellen Hellkvist, and Marmar Al Hilali have become regulars, drawn to the salon’s welcoming charm and flawless service.
The clientele is as diverse as Dubai itself—women from all walks of life walk through the doors and leave feeling transformed. Whether it’s a casual visit for a quick touch-up or a full day of pampering, each client becomes part of the Royal Nordic family.
Staying on the cutting edge of beauty trends is also a priority. The team frequently travels to international conventions, signs up for ongoing trainings, and researches new techniques to ensure they’re always one step ahead in the industry.
First-time visitors are gently guided through a consultation process that helps them feel at ease. The goal? To understand their needs fully and offer a service plan that’s not just suitable, but exceptional.
Looking ahead, Royal Nordic is set to introduce laser treatments and back spa massages, expanding their already impressive menu. Plans for professional training courses are also underway, designed to share their signature techniques with the next generation of beauty professionals.
As the salon continues to grow, one thing remains constant: their devotion to creating a space where women feel celebrated, cared for, and completely themselves.
Royal Nordic isn’t just a salon—it’s a movement. A place where Swedish technique, Japanese tradition, and Dubai glamour meet. And for those who’ve experienced it, it’s simply unforgettable.
Business
From Finance to Beauty: How Hair Rani is Transforming the Hair Extension Industry

For years, she thrived in the corporate world of finance, never imagining she would one day enter the beauty industry. But today, she founded Hair Rani, a brand redefining the hair extension market with premium, high-quality products designed to empower women.
“It all started as a joke,” she recalls. Friends and colleagues often say, “Can I steal your hair?” or “Can I cut your hair and make extensions?” She laughed it off—until she started researching and discovered a huge gap in the market.
Realizing how many women struggled to find natural-looking, high-quality hair extensions, she saw an opportunity. That’s when Hair Rani was born—a brand that provides luxurious, durable, and ultra-realistic extensions for women who want to feel their best.
With a finance background but no experience in beauty, stepping into a new industry was a challenge. “I’ve only ever worked in the corporate world, but I knew I wanted to help women. Hair Rani isn’t just about extensions—it’s about confidence and self-expression.”
She spent months sourcing the best hair, testing different textures, and perfecting the product to create extensions that not only looked great but also felt comfortable and natural. The goal was clear: Hair Rani would stand for quality, trust, and empowerment.
Transitioning from structured corporate life to entrepreneurship came with obstacles. “In finance, it’s all about logic and numbers. In beauty, it’s about emotions, personal style, and self-confidence. I had to learn everything from scratch.”

But her dedication paid off. Today, Hair Rani is gaining momentum, with women praising the brand for its realistic, easy-to-use extensions. “The best part is hearing customers say, ‘Hair Rani has changed my life—I finally feel like myself again.’ That makes all the hard work worth it.”
Through Hair Rani, she is proving that the best business ideas often come from unexpected moments. What started as a joke has now become a leading brand in the hair extension industry, helping women everywhere look and feel their absolute best.
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