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From Liquid Gold to Legacy — Zeel’s Journey of Emotion and Elegance

“I am Zeel, and this is the story of Zeel Jewels,” she says with a gentle but firm tone, the kind that carries both fire and grace.

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Interview by: Tasneem Nawab for Who’s That

When Zeel wakes up in the morning, she doesn’t wake up as just one person. She wakes up as a mother, a wife, an entrepreneur — and most importantly, woman.

“I am Zeel, and this is the story of Zeel Jewels,” she says with a gentle but firm tone, the kind that carries both fire and grace.

It all started after the birth of her son, Kabir. Like many new mothers, Zeel was deeply immersed in the emotional rollercoaster of motherhood. But one aspect truly struck her — the beauty and power of breastfeeding.

“I was obsessed with feeding Kabir,” she shares. “The importance of it. The bond. The sacrifice. The strength. And one day I just thought… this is liquid gold. Why are we not preserving this moment?”

That single thought became the seed of a brand that would blend legacy with love — crafting fine jewellery that immortalizes the raw, real, and powerful moments of motherhood.

Zeel Jewels is not just about diamonds or gold. It’s a chest of emotions. Each piece carries a memory — whether it’s breast milk, baby hair, or a note from a loved one.
“I want every mother to tell me her story,” she says. “So I can design a piece that captures it — every detail, every sentiment.”

Coming from a family rooted in the diamond industry, Zeel always knew the value of a rock. But it wasn’t until motherhood that she truly understood the value of emotion.

“People say diamonds are forever, but it’s not the stone — it’s the moment it represents,” she explains. “An engagement ring is just a rock… until it’s given with a promise.”

With Zeel Jewels, she’s redefining legacy. Not just as something you pass down, but something you preserve from the most vulnerable and powerful chapters of life.

“I wanted to do more than just make jewellery. I wanted to create emotional heirlooms — keepsakes people can wear, hold, and treasure. Artifacts that echo meaning.”

Her mission is clear — whether you’re a mother, father, sibling, or friend, everyone should have a piece that tells a story. A piece that speaks to the soul.

Because to Zeel, jewellery isn’t just about sparkle.
It’s about emotion.
It’s about legacy.
It’s about love.

And that’s the soulshine behind Zeel Jewels.

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Business

“Where Creatives Feel at Home” – Inside Digitaliom, Dubai’s Most Versatile Studio

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Written by Tasneem

Digitaliom wasn’t born from a business plan — it was born from a need. As creatives, the founders couldn’t find a space in Dubai that was both inspiring and practical. Studios were either too sterile or expensive, lacking the warmth and flexibility to create.

So they built their own.

Set in the heart of a city that never stops evolving, Digitaliom quickly became more than just a studio. It became a playground for creatives. From fashion campaigns and product shoots to influencer reels and automotive content, the space welcomes a diverse crowd — and that’s exactly the point.

It’s not just the gear or location that makes Digitaliom stand out. It’s the vibe. The studio feels intentional but unrestrictive. Every backdrop, texture, and layout has been crafted with storytelling in mind. Creators can shoot five completely different concepts without ever leaving the room.

Memorable moments come often — like a brand shoot that morphed into a full-blown fashion show. Or international clients who flew in and claimed Digitaliom rivals top-tier studios in London and LA.

But staying ahead in Dubai’s fast-paced creative scene takes hustle. The team is constantly evolving — updating gear, refreshing sets, and testing new layouts to keep the space fresh and future-forward.

Their advice to new studio owners? Design with creators in mind. A beautiful space means little if it doesn’t work across industries. Stay flexible. Stay relevant. And most importantly, stay inspired.

What’s next for Digitaliom? Advanced lighting systems, VR integration, and a series of exclusive workshops that bring the community together. The vision is bigger than four walls — it’s about building a space where ideas thrive and the creative scene keeps growing.

Digitaliom isn’t just a studio.
It’s where Dubai’s creativity comes to life.
And it’s only just getting started.

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Royal Nordic Beauty Salon: Where Swedish Elegance Meets Japanese Wellness in the Heart of Dubai

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Nestled along the chic Beach Road in Jumeirah 2, Royal Nordic Beauty Salon is more than just a beauty destination—it’s a haven for women seeking a blend of luxury, comfort, and world-class treatments. With a team deeply passionate about their craft, the salon offers a holistic approach to beauty, where wellness and sophistication walk hand in hand.

What makes this serene retreat stand out in Dubai’s bustling beauty scene is not only its stylish interiors or top-tier service, but a unique signature offering: the Japanese Head Spa. Among the first to introduce it in Dubai, Royal Nordic has taken this traditional treatment and elevated it with a customized experience that combines Swedish precision with Japanese mindfulness. It’s become a must-try for clients seeking a rejuvenating escape.

Founded with the dream of creating a salon that feels like a second home, the journey of Royal Nordic has been heartfelt and fulfilling. The founders saw a gap in the market for a place that didn’t just offer services, but provided warmth and community. The result is a space where clients don’t just get pampered—they feel genuinely cared for.

Swedish-trained professionals lead the charge at Royal Nordic, infusing their European techniques into every treatment. From meticulous cuts to therapeutic facials, their approach is clean, intentional, and rooted in excellence. Nowhere is this more evident than in their Head Spa—an acupressure-based therapy that nurtures both scalp health and emotional wellbeing.

But it doesn’t stop at hair. The salon is also celebrated for its Russian manicures and pedicures, and a thoughtful menu of massages and skin treatments. Clients often leave with not just glowing skin and polished nails, but an uplifted spirit.

Royal Nordic also takes pride in its commitment to being a green salon—one of the few in Dubai. Every product used is organic, sulphate-free, and paraben-free, ensuring that the treatments are not only effective but gentle on both the body and the environment.                  

Behind the services are artists and experts with decades of experience. From a Swedish hairstylist with 15+ years in the industry to a skincare therapist with over 18 years of advanced training, every team member brings unmatched skill and heart to their work. Their dedication ensures that every client receives personalized attention and visible results.

It’s no surprise that the salon’s warm atmosphere and expert touch have attracted a loyal clientele that includes influencers and celebrities. Stars like Rahma Riad, Naema Riad, and influencers such as Eya Fattouh, Ellen Hellkvist, and Marmar Al Hilali have become regulars, drawn to the salon’s welcoming charm and flawless service.

The clientele is as diverse as Dubai itself—women from all walks of life walk through the doors and leave feeling transformed. Whether it’s a casual visit for a quick touch-up or a full day of pampering, each client becomes part of the Royal Nordic family.

   

Staying on the cutting edge of beauty trends is also a priority. The team frequently travels to international conventions, signs up for ongoing trainings, and researches new techniques to ensure they’re always one step ahead in the industry.

First-time visitors are gently guided through a consultation process that helps them feel at ease. The goal? To understand their needs fully and offer a service plan that’s not just suitable, but exceptional.

Looking ahead, Royal Nordic is set to introduce laser treatments and back spa massages, expanding their already impressive menu. Plans for professional training courses are also underway, designed to share their signature techniques with the next generation of beauty professionals.

As the salon continues to grow, one thing remains constant: their devotion to creating a space where women feel celebrated, cared for, and completely themselves.

Royal Nordic isn’t just a salon—it’s a movement. A place where Swedish technique, Japanese tradition, and Dubai glamour meet. And for those who’ve experienced it, it’s simply unforgettable.

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From Finance to Beauty: How Hair Rani is Transforming the Hair Extension Industry

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For years, she thrived in the corporate world of finance, never imagining she would one day enter the beauty industry. But today, she founded Hair Rani, a brand redefining the hair extension market with premium, high-quality products designed to empower women.

“It all started as a joke,” she recalls. Friends and colleagues often say, “Can I steal your hair?” or “Can I cut your hair and make extensions?” She laughed it off—until she started researching and discovered a huge gap in the market.

Realizing how many women struggled to find natural-looking, high-quality hair extensions, she saw an opportunity. That’s when Hair Rani was born—a brand that provides luxurious, durable, and ultra-realistic extensions for women who want to feel their best.

With a finance background but no experience in beauty, stepping into a new industry was a challenge. “I’ve only ever worked in the corporate world, but I knew I wanted to help women. Hair Rani isn’t just about extensions—it’s about confidence and self-expression.”

She spent months sourcing the best hair, testing different textures, and perfecting the product to create extensions that not only looked great but also felt comfortable and natural. The goal was clear: Hair Rani would stand for quality, trust, and empowerment.

Transitioning from structured corporate life to entrepreneurship came with obstacles. “In finance, it’s all about logic and numbers. In beauty, it’s about emotions, personal style, and self-confidence. I had to learn everything from scratch.”

But her dedication paid off. Today, Hair Rani is gaining momentum, with women praising the brand for its realistic, easy-to-use extensions. “The best part is hearing customers say, ‘Hair Rani has changed my life—I finally feel like myself again.’ That makes all the hard work worth it.”

Through Hair Rani, she is proving that the best business ideas often come from unexpected moments. What started as a joke has now become a leading brand in the hair extension industry, helping women everywhere look and feel their absolute best.

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