From Liquid Gold to Legacy — Zeel’s Journey of Emotion and Elegance

Interview by: Tasneem Nawab for Who’s That

When Zeel wakes up in the morning, she doesn’t wake up as just one person. She wakes up as a mother, a wife, an entrepreneur — and most importantly, woman.

“I am Zeel, and this is the story of Zeel Jewels,” she says with a gentle but firm tone, the kind that carries both fire and grace.

It all started after the birth of her son, Kabir. Like many new mothers, Zeel was deeply immersed in the emotional rollercoaster of motherhood. But one aspect truly struck her — the beauty and power of breastfeeding.

“I was obsessed with feeding Kabir,” she shares. “The importance of it. The bond. The sacrifice. The strength. And one day I just thought… this is liquid gold. Why are we not preserving this moment?”

That single thought became the seed of a brand that would blend legacy with love — crafting fine jewellery that immortalizes the raw, real, and powerful moments of motherhood.

Zeel Jewels is not just about diamonds or gold. It’s a chest of emotions. Each piece carries a memory — whether it’s breast milk, baby hair, or a note from a loved one.
“I want every mother to tell me her story,” she says. “So I can design a piece that captures it — every detail, every sentiment.”

Coming from a family rooted in the diamond industry, Zeel always knew the value of a rock. But it wasn’t until motherhood that she truly understood the value of emotion.

“People say diamonds are forever, but it’s not the stone — it’s the moment it represents,” she explains. “An engagement ring is just a rock… until it’s given with a promise.”

With Zeel Jewels, she’s redefining legacy. Not just as something you pass down, but something you preserve from the most vulnerable and powerful chapters of life.

“I wanted to do more than just make jewellery. I wanted to create emotional heirlooms — keepsakes people can wear, hold, and treasure. Artifacts that echo meaning.”

Her mission is clear — whether you’re a mother, father, sibling, or friend, everyone should have a piece that tells a story. A piece that speaks to the soul.

Because to Zeel, jewellery isn’t just about sparkle.
It’s about emotion.
It’s about legacy.
It’s about love.

And that’s the soulshine behind Zeel Jewels.